Insights
easy-gogo updates, AI news, future & society
When AI Mentions Your Brand, It May Just Be Closing a Sale for Someone Else
Being named by AI does not mean being recommended; being recommended does not mean getting the order. What brands should really be competing for may be the “because” in the answer.
Before Spending Your Small Business Marketing Budget on “More Eyeballs”
Ads bring customers to the door, but the business information feels like an escape room. However smart AI gets, it shouldn’t have to moonlight as a psychic.
When AI Looks for Services, the First Businesses Cut May Be the Ones That “Do Everything”
Marketing used to worry about filtering customers out. Once consumers start asking AI, businesses that hesitate to spell out what they won’t take on may not even make the shortlist.
Your Five-Star Reviews Are Too Perfect to Give AI a Reason to Recommend You
“Friendly service, great quality” can earn a business more stars, but may not answer customers’ questions. What gives AI a reason to recommend you might be the four-star review that clearly explains “who this place isn’t for.”
Zero-Click May Not Be Stealing Your Business—It May Just Be Exposing Your Traffic Reports
Customers never visit the website, yet call to book; traffic reports are a sea of red, yet people are showing up at the shop. The first thing zero-click search makes obsolete may be the way we measure marketing.
The Harshest Thing About Google AI Overviews May Not Be Taking Clicks Away from Small Shops
Small shops worry that customers won’t click through to their websites. What concerns me more is this: when AI compiles answers for customers, who gets to define whether a shop is “worth recommending”?
Does a Small Shop Need llms.txt? Don’t Pay for a Search Ticket for an “AI Business Card” Just Yet
I lean toward holding off for now. Not because small shops don’t need to be found by AI, but because what’s most worth documenting may be the skill you’ve never put on your website.
Your Website Has So Much Atmosphere, but AI Has No Idea What You Sell
People see white space; machines see missing data. The most interesting use of structured data may be to keep what makes you distinctive from being translated into “just another shop.”
What Is GEO? You Don’t Have to Be a Famous Business—Just Let AI Know Who Needs You
I tend to believe that the most valuable work GEO does is to make clear that you’re “not right for everyone.” Because being recommended to the wrong people is also a drain on your career.
In the Age of AI Search, the Most Valuable Part of Local SEO Might Be the Line That Turns Customers Away
“Taking every customer” once seemed like a basic business skill; when AI starts choosing businesses for people, that line might make you a match for no one.
Want ChatGPT to Recommend You? You May Need to Spell Out “Don’t Come to Me” First
While everyone is busy convincing AI they can do everything, I lean toward a different view: the most valuable information a local business can offer may be what it won’t take on.
AI Family: Indulgence of Technology or Indifference of Humanity?
Would you spend 900,000 TWD to buy a bionic robot as a family member? What seems like advanced technology reflects the barrenness of human emotions behind it.
