Insights
easy-gogo updates, AI news, future & society
How Can I Get ChatGPT to Recommend My Business? A Practical Guide for Business Owners
To make it easier for ChatGPT to find and accurately describe your business, start with public information, content focused on customer needs, and credible supporting evidence; no setting can guarantee a recommendation.
Blocking AI Training While Wanting AI Recommendations: Websites Don’t Have to Be All Open or All Closed
robots.txt is not an iron gate for a website; it is more like a notice at the entrance. The real question is whom you are willing to let read what—and whether customers will still come through the door after that content is taken away.
Why Can’t AI Find the Tradesman Everyone on the Street Recommends?
When polished introductions can be generated at scale, the strongest reason to recommend a local business may be hiding in a less-than-flattering negative review.
Even Without Charging for Ads, AI May Recommend Only Those Who Can Afford Marketing
When small businesses lose out to big brands, it may not be because AI is biased, but because it mistakes “easier to verify” for “more worth recommending.”
The First Step in Adopting AI Marketing Might Be Writing Less About How “Professional” You Are
A tool can write thirty posts for you in a day, yet it may still fail to help AI explain clearly why this customer needs you, right now.
Your Article Isn’t Getting Read. It Might Just Be Starting to Work.
The boss sees traffic dropping and wants to replace the social media editor with AI. Hold on: customers may not be reading your articles, but they may be asking AI whether you’ll take on their mess.
Your FAQ Is So Focused on Closing Sales That AI Has No Reason to Recommend You
“Message us to learn more” is an opportunity for salespeople, but for someone comparing businesses, it may be nothing more than a blank field.
You’re Right Nearby, but the Voice Assistant Says “I Can’t Find You”
The most troubling thing about voice search may not be a business slipping in the rankings, but consumers never even hearing that there are other options.
When AI Compares Prices for You, It May First Edit Out a Business’s Reasons for Charging More
When an agent chooses a business for you, it may save you search time—or the patience it takes to understand why someone charges what they do.
You Write “I Can Do Everything,” but AI May Only Read “I Have No Idea What to Hire You For”
You used to worry that your peers would find out you only took small jobs. Now you may worry that AI has no idea what jobs you actually take. Your résumé reads like a department store, but there’s no counter for you on the recommendation list.
Want AI to Recommend You? Start by Making Clear Which Business You Won’t Take
“We can do anything” is called flexibility in a relationship-driven market. In AI search, it may amount to little more than a promise that cannot be verified.
Your Social Media Is So Full of Surprises That AI Doesn’t Know Who to Recommend You To
People become fans of your style, but AI search has to deal with a less exciting question: Is this place actually suitable for someone with a stroller?
